How marketers are adapting to a post-COVID-19 world
B2B marketers have shifted the way they do business as digital channels become the default approach. According to a McKinsey report, 59% are saying their sales and marketing organizations are performing well given global circumstances, keeping up with this shift.
But marketers today cannot rest easy. They still face challenges, like the need to shift away from in-person events to creating new opportunities for sales.
Discover how marketers are filling in these gaps when you download “2021 B2B Marketing Trends Report: How to Augment the Marketing Organization for a Digital-First Future”. In this report, you’ll discover how marketers are adapting to a post-COVID-19 world and the tactics and strategies leading marketing experts are using to achieve real results.
Read on to learn:
How leaders can, and should, embrace rapid digital change
Small shifts in communications can add up to effective content
Why marketers need to rethink KPIs, scoring and more
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