Case study: How Daisy and Sonoco solved tipping and handling issues for better brand appeal
When Daisy brand unveiled a 14-oz. inverted squeeze pack of sour cream, it made a big splash in retail markets with great shelf appeal, reduced product waste, and defied its product category. But club store shelf stocking practices and top-heavy packs were compromising displays — and brand appeal. Read this case study for the story, and results, of Daisy’s work with Sonoco to solve the problem with a custom PET tray design.
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